About Us

 

It all started with a love for creating spaces that feel like home—a place of warmth, comfort, and identity. Growing up, scents were always tied to memories: the aroma of freshly baked treats in the kitchen, the crisp smell of linen on a sunny day, or the comforting embrace of a candlelit evening. But as we looked for ways to recreate these moments in our own lives, we realised that the products available often fell short—either filled with synthetic chemicals, lacking uniqueness, or feeling disconnected from our values.

That’s when we decided to create something different: a brand that blends luxury, sustainability, and personalization into every product. Using coconut and rapeseed wax as our foundation, we began handcrafting reed diffusers and candles designed not just to scent a room, but to tell a story. Each fragrance is inspired by moments of tranquility, joy, and self-expression, made to help you slow down and savor the beauty of everyday life.

At the heart of our brand is a commitment to the planet. Every material we use is thoughtfully chosen—from eco-friendly waxes to recyclable packaging—because we believe in creating products that are as kind to the Earth as they are to you. Whether you’re looking to set the mood for a cozy night in, spark a sense of adventure, or gift someone a meaningful experience, our fragrances are designed to evoke emotion, create connection, and make your home truly yours.

We’re more than a home fragrance brand. We’re creators of moments, curators of memories, and champions of a more sustainable future. Welcome to Yves London. Scent your space, sustainably.